The Interpretive Power of Google Trends

For those that still need convincing of the interpretive power of Google Trends, I recommend you have a look at a very well written Google News Lab article that breaks down what Google Trends data means: https://medium.com/google-news-lab/what-is-google-trends-data-and-what-does-it-mean-b48f07342ee8 One thing that really stood out for me is the vast amount of data that Google Trends represents. … More The Interpretive Power of Google Trends

Revisiting ‘Tesla’ Search Trend

With all the hype surrounding the introduction of Tesla’s Model 3, I thought it worthwhile to revisit Tesla’s search trend. Bloomberg news reported (See article here.) that reservations on the Model 3 have now surpassed “…total sales of all previous Tesla cars combined.” At the same time Google search trends registered the largest number of weekly … More Revisiting ‘Tesla’ Search Trend

Facebook Search Trend: What this means for Swing Trading

The last time we reported, we saw Facebook searches volumes head southbound, having hit a low point not seen since mid-2010. Since then, the search trend has continued downward and has hit a low point not seen since April 2010. See chart below: As you may already know, Facebook’s search volume trend has been counter to … More Facebook Search Trend: What this means for Swing Trading

April 2014: Unemployment Rate Predictions *UPDATE*

[To reiterate, the google trends “unemployment benefits” indicator identified that the unemployment rate for the month of April 2014 would see an increase over the prior month. See here for further details.] One week ago, we checked in on google search volume for the term “Unemployment Benefits” and the count was at 45. With April behind us, the … More April 2014: Unemployment Rate Predictions *UPDATE*

Google Trends Stock Search: Benefitfocus Inc

Here is what Google Finance has to say about Benefit Focus Inc: A provider of cloud-based benefits software solutions for consumers, employers, insurance carriers, and brokers. The Benefitfocus platform provides an integrated suite of solutions that enables its employer and insurance carrier customers to more efficiently shop, enroll, manage, and exchange benefits information. The Company’s solutions … More Google Trends Stock Search: Benefitfocus Inc

Google Trends Stock Search: Criteo S.A.

Google Finance had the following to say about the company’s activities: Enables companies to engage and convert their customers online whether they are on a desktop, laptop, tablet or smartphone. Through its predictive algorithms, the Company delivers performance- based online display advertising on real-time consumer data. The Company serves more than 4,000 e-commerce companies across 37 … More Google Trends Stock Search: Criteo S.A.

How Google Trends Can Predict U.S. Unemployment Rate Movements

An interesting Forbes article that was released back in 2010 discusses how Google Search Volume for the term “Jobs” was an effective predictor of U.S. Unemployment rate movements. (See here for the article in question.) I can imagine that at the time the Forbes article was released that the term “Jobs” was effective at determining changes … More How Google Trends Can Predict U.S. Unemployment Rate Movements